Bernd Harzog is the an Analyst for The Virtualization Practice, and CEO and founder of APM Experts. At The Virtualization Practice Bernd publishes orginal analytical articles about Infrastructure Performance Management and Applications Performance Management for virtualized and cloud based environments.

APM Experts is Bernd's strategy marketing consulting company. Bernd provides product strategy, marketing strategy, and business development services to vendors in the industry. Recent clients for these services include  AppDynamics, AppEnsure, AppNeta, CloudPhysics, Confio Software, Correlsense, ExtraHop Networks, dynaTrace,  HP, Intel, New Relic, Netuitive, Reflex Systems, VKernel (now part of Quest), and Virtual Instruments. See the Vendor Consulting section for more information on these services.

Bernd also provides free product selection consultation sessions to enterprises seeking to solve their virtualization, cloud, and applications performance management problems. See the Enteprise Consulting section for more information on these services.

Bernd has been the CEO of RTO Software (recently acquired by VMware), the VP of Products for Netuitive, the Research Director for Windows Server and Desktop Operating Systems at Gartner, a General Manager at Xcellenet, and has had several other significant roles in the software industry since 1980.

Bernd has an MBA in Marketing from the University of Chicago, and enjoys applying economic and strategic analysis to product and marketing strategy issues.
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