Your customers (large enterprises) have already spent a small fortune on management products that have claimed to solve this problem for them
Certain very large vendors of management products like CA/Wily, and Compuware have acquired leading edge end user experience management companies; so you may find yourself competing with vendors with huge resources and customer bases
Customers want an end-to-end solution, and you may only have something that addresses part of the problem
Depending exactly upon what kind of applications you can manage, it can be difficult to find the right target buyer in the enterprise for your solution
We can help you with:
Target Market Identification - What exactly is your target market? How are they solving the problem you propose to solve today? Target Buyer Identification - Exactly whose (what set of people) in the target enterprise organization needs will you meet? Value Proposition Development - What is the value that you will uniquely propose to your target buyer? Product Strategy Development - How are you going to combine responsiveness to your market with innovation that drives true differentiated "secret sauce" functionality? Go To Market Planning - Launching a new product is much more than just some clever PR and e-mail marketing. Sales Structure and Staffing - The wrong mix of inside sales, field sales, pre-sales support, and channel development is the fastest way to run out of money with no results to support another round of venture capital. Make sure that your Sales, Marketing, and Product initiatives are all in synch before you waste that precious cache of cash.
